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DR. DAVID LORANGER

I am an Assistant Professor of Fashion Marketing and Merchandising, and a retailing and design professional with approximately 20 years of experience in the New York City fashion market.

MY LATEST RESEARCH

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My study with Dr. Eulanda Sanders of Iowa State University has recently been chosen for the Intellect Books Research Award at the 2019 International Textile & Apparel Association (ITAA) Conference in Las Vegas, NV.

My colleague Dr. Amy Dorie and I received a Best Paper Award for our research on Opinion Leadership and Market Mavenism at the American Collegiate Retailing Association (ACRA Conference) June 7 & 8, 2018 in Toronto, Canada.

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