Dorie, A. and Loranger, D. (2020), "The multi-generation: Generational differences in channel activity", International Journal of Retail & Distribution Management, Vol. 48 No. 4, pp. 395-416. https://doi.org/10.1108/IJRDM-06-2019-0196

Loranger, D., & Sanders, E. A. (2020). The ties that bind: Britain’s use of Scottish highland dress. Clothing and Textiles Research Journal, 38(4), 240-254.

Loranger, D., & Greene, M. (2020). The'store of the future'in popular culture: Trends in press coverage of experiential retailing. Fashion, Style & Popular Culture, 7(2-3), 315-331.

(Spring 2021 (forthcoming

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Word on the Street: Consumer WOM on Social Media

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Visual Ethnography Methods in Study of Scottish Kiltmaking

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